WJKelly Solutions

Entrepreneur · Advisor · Author

Building things that matter

Over-educated entrepreneur with a track record of building companies at the intersection of technology and human need, from WebMD to medical education to AI. Currently CEO of TrueMath, advising startups, and querying agents for my debut novel.

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Bill Kelly

Fractional Leadership

Executive partnership for companies
that need more than advice

Strategy & Vision

Helping founding teams clarify their mission, refine their positioning, and build a roadmap that actually survives contact with the market.

Fundraising Support

From pitch refinement to investor introductions—I've been on both sides of the table and can help you tell your story to the right people.

Operational Execution

Fractional CEO engagements for teams that need hands-on leadership—not another deck of recommendations to ignore.

Current Ventures

What I'm building now

These are companies I've co-founded and am actively raising capital for. Each one is tackling a problem I care deeply about.

TrueMath truemath.ai · Co-founder & CEO

A deterministic, auditable math engine that acts as the execution layer for AI workflows, ensuring accurate, explainable, and reusable calculations where language models fall short.

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Tiopur tiopur.com · Co-founder & Acting CEO

Fragrance-free, ozone-free odor-neutralizing products using proprietary "TIOPUR Renewed Air" technology, starting with solutions for cat litter box smells.

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WebMD

Co-founded Sapient Health Network, which became WebMD

Learning.com

Co-founder, digital literacy education

ReelDx

Co-founder, video-based medical education

Writing

Recent thinking

I write about AI, entrepreneurship, and what it means to build things that matter. Follow along on the TrueMath blog or my personal Substack.

TrueMath Blog

For Agentic Workflows, the Safe Zone Is a Choice

Two frameworks for managing AI agent risk both stop one step short. The irreversible action nobody classified is a wrong calculation.

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TrueMath Blog

The AI Math Revolution Is Here. But It's Missing a Critical Layer

AI now solves Olympiad problems and research-level math. That breakthrough creates an urgent need for deterministic execution infrastructure.

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TrueMath Blog

Why AI Math Needs Deterministic Infrastructure: Lessons from IBM's LLM Output Drift Study

LLMs are powerful but unreliable for math. A new IBM study confirms what we've been building toward.

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TrueMath Blog

What's Possible When AI Math is No Longer a Blocker?

How reliable, deterministic calculation unlocks real AI workflows like ROI analysis, what-if modeling, and scenario planning.

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Substack

Buffett Is Water

A weekend at Berkshire Hathaway's shareholder meeting, a conversation with my brother-in-law, and a search for steadiness in the age of disruption.

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Substack

The Best Things Don't Last

Why Hood strawberries, first kisses, and the moments that can't be archived are extraordinary precisely because they're ephemeral.

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Seeking Representation

Mysts, Inc.

A novel about memory, technology, and the lies we tell ourselves

I've spent my career building technology companies and grappling with the human consequences of what we create. This novel is the distillation of decades thinking about corporate responsibility, the seductive danger of technological escapism, and what we owe each other when the products we build change how people experience reality. I wrote this book because I had to—and I'm committed to doing whatever it takes to see it succeed.

John Mitchell built the company he always thought he wanted. After three decades of near-misses, the Portland tech veteran finally has the platform, the valuation, the IPO on the horizon, the version of himself he can stand. Mysts VR lets users live their unlived lives, the relationship they didn't pursue, the job they didn't take, the family they didn't lose, rendered in real time by his co-founder Amelia Huang's deterministic engine. Then a Wall Street Journal piece names a Memphis family destroyed by the product, Congress calls hearings, and John discovers that what his platform actually does is something stranger and less defensible than what he and Amelia have been telling the world for five years. And someone inside the company has been watching him use it.


What John has been using it for is a woman he barely knew in high school, a life in Greece that never happened, a version of himself who left his religion at seventeen instead of forty. The company is coming apart. A whistleblower has retained counsel. The chairman has been running something parallel to Mysts that John was never meant to see. And Kathy, who stayed in the faith John left and held the marriage anyway, is about to learn what her husband has been doing with the platform he built. John has to decide what he can still honor. Mysts, Inc. is a literary novel about regret, attention, and the architectures we build to avoid our own lives.

Get in Touch

I'm always happy to talk—about ventures, advisory work, or just interesting ideas

Portland, OR · Married, four kids · Probably drinking coffee right now

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