Entrepreneur · Advisor · Author

Building things that matter

Over-educated entrepreneur with a track record of building companies at the intersection of technology and human need, from WebMD to medical education to AI. Currently advising startups, raising capital, and writing fiction about the futures we're creating.

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Bill Kelly

Fractional Leadership

Executive partnership for companies
that need more than advice

Strategy & Vision

Helping founding teams clarify their mission, refine their positioning, and build a roadmap that actually survives contact with the market.

Fundraising Support

From pitch refinement to investor introductions—I've been on both sides of the table and can help you tell your story to the right people.

Operational Execution

Fractional CEO engagements for teams that need hands-on leadership—not another deck of recommendations to ignore.

Current Ventures

What I'm building now

These are companies I've co-founded and am actively raising capital for. Each one is tackling a problem I care deeply about.

TrueMath truemath.ai · Co-founder & CEO

A deterministic, auditable math engine that acts as the execution layer for AI workflows, ensuring accurate, explainable, and reusable calculations where language models fall short.

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Tiopur tiopur.com · Co-founder & Acting CEO

Fragrance-free, ozone-free odor-neutralizing products using proprietary "TIOPUR Renewed Air" technology, starting with solutions for cat litter box smells.

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upLVL uplvl.net · Co-founder & Executive Chair

AI-powered Engagement-as-a-Service platform that helps regulated consumer industries train, communicate with, and reward their business audiences through integrated tools for education, messaging, gamified rewards, and AI coaching.

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WebMD

Co-founded Sapient Health Network, which became WebMD

Learning.com

Co-founder, digital literacy education

ReelDx

Co-founder, video-based medical education

Writing

Recent thinking

I write about AI, entrepreneurship, and what it means to build things that matter. Follow along on the TrueMath blog or my personal Substack.

TrueMath Blog

Why AI Math Needs Deterministic Infrastructure: Lessons from IBM's LLM Output Drift Study

LLMs are powerful but unreliable for math. A new IBM study confirms what we've been building toward.

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TrueMath Blog

What's Possible When AI Math is No Longer a Blocker?

How reliable, deterministic calculation unlocks real AI workflows like ROI analysis, what-if modeling, and scenario planning.

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Substack

Buffett Is Water

A weekend at Berkshire Hathaway's shareholder meeting, a conversation with my brother-in-law, and a search for steadiness in the age of disruption.

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Substack

The Best Things Don't Last

Why Hood strawberries, first kisses, and the moments that can't be archived are extraordinary precisely because they're ephemeral.

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Seeking Representation

Mysts, Inc.

A novel about memory, technology, and the lies we tell ourselves

I've spent my career building technology companies and grappling with the human consequences of what we create. This novel is the distillation of decades thinking about corporate responsibility, the seductive danger of technological escapism, and what we owe each other when the products we build change how people experience reality. I wrote this book because I had to—and I'm committed to doing whatever it takes to see it succeed.

When a Portland tech company promises users the ability to relive and rewrite their pasts in immersive VR, CEO John Mitchell believes he's building something meaningful—until a congressional investigation, a whistleblower, and his own secret addiction to simulated alternate lives force him to confront an uncomfortable truth: the technology doesn't predict reality at all. It just tells people what they want to hear.


Part corporate thriller, part philosophical inquiry into memory and authenticity, Mysts, Inc. braids the stories of Mitchell, his brilliant co-founder Amelia Huang, and Tony Martinez, a Memphis father watching his wife vanish into a simulation where their dead child still lives. The novel culminates in two days of testimony that unravel not just a company, but the assumptions we hold about what makes experience "real"—and whether that even matters when the fiction feels true enough to live inside.

Get in Touch

I'm always happy to talk—about ventures, advisory work, or just interesting ideas

Portland, OR · Married, four kids · Probably drinking coffee right now

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